On October 3rd 2017, Arval known as a car lease company, hosted an event for the future in mobility. Arval is established in 1989 and is specialised in car leasing with a complete service package. Improving the mobility of her customers is Arval’s main goal. The customer event with the name ‘What’s next in mobility?’ was held in de green Jardin d’Hiverre in Baarn. A question that was central during the event was: “How do you influence car mobilists to drive more sustainable as well as more safe?”. Professor and brain researcher Victor Lamme states that you don’t need to tell them that safety is important, as this is counterproductive.
To invite the customers, Arval used a direct mail in the shape of a big Pop up Cube of 100x 100 mm. This Out of the Box jumps out of the box, like the name suggests. The receiver will guaranteed be surprised by this original invitation. Due to this surprise effect the receiver will be intrigued to read the message on the direct mailing. The direct mail will stand out between the rest of the mail. The Pop up Mailing is 10×10 cm and has therefore enough room to state your marketing or communication messages on.
Direct mailing ideas
The Out of the Box is one of a lot direct mailing ideas that LocoMail has realized. LocoMail offers a lot more direct mailings, think of the Manual Extender, the Change Card or the Message in a Bottle. That’s only the beginning of the assortment that LocoMail has to offer in direct mail. A DM can generate a lot of curiosity with the receiver, which is perfect if you want your message to stand out with the right person. Are you looking for an original way to make your message stand out between the rest of the mail? Think about using a direct mailing!