{"id":3142,"date":"2013-05-31T15:11:19","date_gmt":"2013-05-31T13:11:19","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=3142"},"modified":"2020-04-29T13:22:01","modified_gmt":"2020-04-29T11:22:01","slug":"reclamebereik-direct-mail-hoger-dan-bij-andere-media","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/advertising-reach-of-direct-mail-higher-than-other-media\/","title":{"rendered":"Direct mail advertising reach higher than with other media"},"content":{"rendered":"<p>The average percentage that <a title=\"direct mail\" href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">direct mail<\/a> views or reads, is 55%, according to a study into direct mail by MetrixLab on behalf of PostNL. Direct mail advertising reach is therefore a lot higher than, for example, an email.<\/p>\n<p>The figures also show that if you want to focus on a specific target group and have access to good address files, direct mail has a high advertising reach and response thanks to a high attention value.<\/p>\n<p>DM Mediaplein also wrote about the research and concludes on the basis of a number of examples that direct mailing scores extremely well.<\/p>\n<p>The effectiveness of DM is therefore not to be underestimated and certainly ensures a high response! Especially if you have one <a title=\"dm\" href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">original DM<\/a> connects to.<\/p>","protected":false},"excerpt":{"rendered":"<p>The average percentage viewing or reading direct mail is 55%, according to a study on direct mail by MetrixLab commissioned by PostNL. Direct mail advertising reach is thus a lot higher than for, say, an email. The figures also show that if you want to target a specific audience and have the disposal [...]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"direct mail reclamebereik hoger dan bij andere media","_seopress_titles_desc":"Percentage dat direct mail bekijkt of leest, bedraagt maar liefst 55%! Blijkt uit een onderzoek naar direct mail door MetrixLab in opdracht van PostNL.","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[46,80,54,118],"class_list":["post-3142","post","type-post","status-publish","format-standard","hentry","category-blog","tag-direct-mailing","tag-direct-marketing","tag-directmailing","tag-dm"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/3142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=3142"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/3142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=3142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=3142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=3142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}