{"id":3018,"date":"2013-05-17T15:00:55","date_gmt":"2013-05-17T13:00:55","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=3018"},"modified":"2020-04-29T12:23:35","modified_gmt":"2020-04-29T10:23:35","slug":"wat-is-effectieve-direct-mail","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/what-is-effective-direct-mail\/","title":{"rendered":"What is effective direct mail?"},"content":{"rendered":"

Effective direct mail<\/a> is mail that you know the recipient will open, read, and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% registers.<\/p>\n

Direct mail can also be part of a campaign. Direct mail is then an indispensable addition to media efforts on radio, television, an action site and bannering. This was also evident from a campaign by the FNV.<\/p>\n

FNV Marketing<\/strong><\/h4>\n

While FNV thought beforehand that radio\/TV would be very effective, the direct result was somewhat disappointing. Direct Mail, on the other hand, turned out to be a very suitable means of attracting visitors to the website. 20,000 Direct Mails generated as many site visitors as 160 radio or TV broadcasts.<\/p>\n

The step to an action page on the internet was apparently made faster with a tangible reminder (such as a physical Direct Mail) than via a somewhat more fleeting medium such as radio and television.<\/p>\n

Direct mailing is therefore not only effective, it is also cheaper than a radio or TV commercial. A radio spot can easily cost 45,000 euros, a TV spot at least 60,000 euros. And that while everyone zaps away! Direct mailing reaches people and looks striking, so people will open and study the package more quickly.<\/p>\n

Research Direct Mailing<\/strong><\/h4>\n

In 2007, the University of Twente wrote a master's essay on the subject of Direct Mailing with the following main conclusion:<\/p>\n

A direct mailing is a marketing communication tool in which the customer is approached in a personal way. A direct mailing is a personally addressed mail item containing an advertising message, where it appears that the customer is known to the sender.<\/p>\n

It is important that direct mailings are used as effectively as possible. How a mailing is designed and how many mailings are sent determine whether a mailing is successful.<\/p>\n

Examples Direct Mailing:<\/strong><\/h4>\n

Direct mail bottle mail<\/a> for the announcement of a ship's christening.<\/p>\n

Direct mail as a flash as invitation to a trade show<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Effective direct mail is mail that you know the recipient will open, read and respond to. For example, an invitation to a conference, where 80% reads the invitation and 75% signs up. Direct mail can also be part of a campaign. Direct mail is then an indispensable complement to media efforts on radio, television, a [...]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"Wat is effectieve direct mail: lees het hier! | LocoMail","_seopress_titles_desc":"Effectieve direct mail is post, waarvan je weet dat de ontvanger deze opent, leest en respons op geeft. Lees meer informatie hier >","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[46,80,82,93],"class_list":["post-3018","post","type-post","status-publish","format-standard","hentry","category-blog","tag-direct-mailing","tag-direct-marketing","tag-opvallend","tag-voorbeeld"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/3018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/3018\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=3018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=3018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}