{"id":248789,"date":"2026-10-30T15:47:19","date_gmt":"2026-10-30T14:47:19","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=248789"},"modified":"2026-10-30T15:47:19","modified_gmt":"2026-10-30T14:47:19","slug":"een-eindejaarsmailing-die-de-juiste-snaar-raakt","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/an-end-of-year-mailing-that-strikes-the-right-chord\/","title":{"rendered":"An end-of-year mailing that strikes the right chord!"},"content":{"rendered":"

An end-of-year mailing that strikes the right chord!<\/h1>\n

We were commissioned by PF Concept to create a special end-of-year mailing<\/a><\/strong> produced with a focus entirely on music. Not a traditional Christmas card, but a bespoke mailing in the form of a vinyl record with a matching sleeve. A creative concept that brings together the festive season, music and PF Concept\u2019s message.<\/p>\n

It\u2019s the most wonderful time of the year<\/strong><\/h2>\n

The mailing<\/a><\/strong> It consists of a fully printed record sleeve containing a round, double-sided card that looks like a real vinyl record. Even the characteristic grooves of a gramophone record have been incorporated into the design. PF Concept\u2019s green corporate identity, striking typography and festive photography come together to form a cohesive whole. The text \u2018\u2018It\u2019s the most wonderful time of the year\u2019\u00a0<\/em>and \u2018\u2018Let\u2019s boost your sales\u2019\u00a0<\/em>add a musical touch to the mailing and link the end-of-year greeting to PF Concept\u2019s commercial message.<\/p>\n

\"\"<\/p>\n

From vinyl records to Spotify<\/strong><\/h2>\n

The surprise isn\u2019t just in the design. The vinyl record also features a Spotify code that allows recipients to listen to a special playlist straight away. In addition, a QR code has been included that links to PF Concept\u2019s online inspiration platform. This gives the physical mailing a digital follow-up and invites the recipient to explore further.<\/p>\n

A mailing that sticks in the mind<\/strong><\/h2>\n

Thanks to the combination of an eye-catching design, a recognisable musical theme and interactive elements, this mailing is more than just an end-of-year greeting. It is an original way of reaching business contacts whilst highlighting the capabilities of PF Concept.<\/p>\n

Would you like to have a direct mail campaign created that\u2019s a bit different from the usual?\u00a0<\/strong>At LocoMail, we\u2019re happy to help you come up with a creative concept<\/a><\/strong>, from unusual shapes to surprising interactive applications.<\/p>","protected":false},"excerpt":{"rendered":"

Een eindejaarsmailing die de juiste snaar raakt! Voor PF Concept mochten we een bijzondere eindejaarsmailing produceren, volledig in het teken van muziek. Geen traditionele kerstkaart, maar een custom mailing in de vorm van een vinylplaat met bijpassende platenhoes. Een creatief concept waarin de feestdagen, muziek en de boodschap van PF Concept samenkomen. It’s the most […]<\/p>","protected":false},"author":1,"featured_media":248792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Een eindejaarsmailing die de juiste snaar raakt!","_seopress_titles_desc":"Voor PF Concept mochten we een eindejaarsmailing produceren. Geen traditionele kerstkaart, maar vinylplaat met platenhoes. Een creatief concept!","_seopress_robots_index":"","footnotes":""},"categories":[122,155],"tags":[],"class_list":["post-248789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/afbeelding-case-pfconcept-custom-mailing-500x445.png",500,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/afbeelding-case-pfconcept-custom-mailing-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/afbeelding-case-pfconcept-custom-mailing-300x300.png",300,300,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/afbeelding-case-pfconcept-custom-mailing.png",500,500,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/248789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=248789"}],"version-history":[{"count":3,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/248789\/revisions"}],"predecessor-version":[{"id":248796,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/248789\/revisions\/248796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/248792"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=248789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=248789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=248789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}