{"id":247398,"date":"2026-10-16T14:22:41","date_gmt":"2026-10-16T12:22:41","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=247398"},"modified":"2026-10-16T14:22:41","modified_gmt":"2026-10-16T12:22:41","slug":"gemeente-hengelo-verwelkomt-nieuwe-collegas-met-een-interactieve-movecard","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/hengelo-council-welcomes-new-colleagues-with-an-interactive-movecard\/","title":{"rendered":"Hengelo Council welcomes new colleagues with an interactive MoveCard"},"content":{"rendered":"<h1>Hengelo Council welcomes new colleagues with an interactive MoveCard<\/h1>\n<p>A good first impression starts with a strong onboarding process. New employees have a lot of information to take in during their first few days at work \u2013 from the company culture and working methods to key processes and internal policies. But how do you ensure that all this information is not just read, but actually sticks?<\/p>\n<p>We were commissioned by Hengelo Council to produce a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/move-card\/\">MoveCard<\/a><\/strong> produce. An interactive mailing that introduces new colleagues to an important aspect of their work \u2013 participation \u2013 in an original and accessible way.<\/p>\n<h2><strong>A surprising welcome for new staff<\/strong><\/h2>\n<p>Starting a new job is about more than just practical information. New colleagues also need to familiarise themselves with the organisation\u2019s vision, values and way of working. The MoveCard from Hengelo Council was introduced precisely for that purpose. The theme\u00a0<em>Participation<\/em> takes centre stage, with the message on the front:\u00a0<em>Let\u2019s do it together \u2013 Get involved in Hengelo<\/em>. Instead of a comprehensive manual or a traditional information booklet, staff are given a compact and interactive communication tool that encourages them to explore the content for themselves.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-247406 aligncenter\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo.png\" width=\"900\" height=\"310\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo.png 900w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo-768x265.png 768w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo-640x220.png 640w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo-400x138.png 400w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/banner-case-gemeente-hengelo-367x126.png 367w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><strong>A step-by-step introduction to participation<\/strong><\/h2>\n<p>What makes this <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/move-card\/\">original map<\/a><\/strong> is the clever sliding mechanism. Pulling on the element on the right-hand side automatically turns a new page. Each movement reveals the next part of the story. In this way, new staff are introduced, step by step, to the participation process and the four key elements of the participatory approach. It also explains the different forms of involvement, such as being informed, contributing ideas, taking part and having a say. Presenting the information in this way provides a clear introduction without the recipient having to process a large amount of text all at once.<\/p>\n<p>What\u2019s more, the interactive nature of the content makes getting to know it a lot more fun!<\/p>\n<h2><strong>Turn onboarding into an experience<\/strong><\/h2>\n<p>This case study clearly illustrates how the MoveCard can be used as part of an onboarding programme for new employees. Not just to pass on information, but specifically to actively engage employees with the organisation right from the start. Examples include an introduction to the corporate culture, core values and work processes, or a personalised welcome programme.<\/p>\n<p>Fancy welcoming new colleagues in an original way? With a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\">mailing from LocoMail<\/a><\/strong> Turn key onboarding information into a surprising, interactive introduction that encourages people to explore further.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gemeente Hengelo verwelkomt nieuwe collega&#8217;s met een interactieve MoveCard Een goede eerste indruk begint bij een sterke onboarding.\u00a0Nieuwe medewerkers krijgen tijdens hun eerste werkdagen veel informatie te verwerken. Van de bedrijfscultuur en werkwijze tot belangrijke processen en interne afspraken. Maar hoe zorg je ervoor dat al die informatie niet alleen wordt gelezen, maar ook daadwerkelijk [&hellip;]<\/p>","protected":false},"author":1,"featured_media":247401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Gemeente Hengelo verwelkomt collega's met een MoveCard","_seopress_titles_desc":"Een interactieve mailing die nieuwe collega's op een originele manier kennis laat maken met een belangrijk onderdeel van hun werk: participatie.","_seopress_robots_index":"","footnotes":""},"categories":[122,155],"tags":[],"class_list":["post-247398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/case-telecard-gemeente-hengelo-500x445.png",500,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/case-telecard-gemeente-hengelo-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/case-telecard-gemeente-hengelo-300x300.png",300,300,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/10\/case-telecard-gemeente-hengelo.png",500,500,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/247398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=247398"}],"version-history":[{"count":8,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/247398\/revisions"}],"predecessor-version":[{"id":247413,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/247398\/revisions\/247413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/247401"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=247398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=247398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=247398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}