<\/p>\n
<\/p>\n
<\/p>\n
Choose the right prospects<\/strong><\/h2>\nA good B2B email campaign starts with a targeted audience. Instead of approaching thousands of companies at once, it\u2019s better to select organisations that are genuinely of interest. Consider, for example, sector, company size, job title or previous points of contact. A mailing sent personally to a marketing manager or buyer is more likely to stand out than general advertising post.<\/p>\n
Attract attention with the shape<\/strong><\/h2>\nA standard letter is easy to put aside. An eye-catching Pop-up Card<\/a><\/strong>, printed packaging<\/a><\/strong> An interactive email concept piques curiosity and draws more attention to your message. The format should be tailored to what you want to convey. For example, the packaging could first arouse curiosity and then, inside, explain why your product or service is of interest to that specific organisation.<\/p>\n![\"\"](\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/03\/verjaardag-jubilea-kubussen.png\")
<\/p>\n
Combine direct mail with sales<\/strong><\/h2>\nDirect mail works particularly well in combination with other channels. Send out a mailing and follow up a few days later by phone or email. This gives you an immediate, concrete starting point for the conversation. What\u2019s more, with a QR code, you can direct recipients to a landing page, an appointment scheduler, a demonstration or a case study.<\/p>\n
From an email to a conversation<\/strong><\/h2>\nB2B lead generation isn\u2019t about sending out as much post as possible, but about catching the attention of the right people. With a targeted audience, a personalised message and eye-catching design, direct mail can help turn cold prospects into valuable conversations.<\/p>\n
A standard letter is easy to put aside. An eye-catching Pop-up Card<\/a><\/strong>, printed packaging<\/a><\/strong> An interactive email concept piques curiosity and draws more attention to your message. The format should be tailored to what you want to convey. For example, the packaging could first arouse curiosity and then, inside, explain why your product or service is of interest to that specific organisation.<\/p>\n Direct mail works particularly well in combination with other channels. Send out a mailing and follow up a few days later by phone or email. This gives you an immediate, concrete starting point for the conversation. What\u2019s more, with a QR code, you can direct recipients to a landing page, an appointment scheduler, a demonstration or a case study.<\/p>\n B2B lead generation isn\u2019t about sending out as much post as possible, but about catching the attention of the right people. With a targeted audience, a personalised message and eye-catching design, direct mail can help turn cold prospects into valuable conversations.<\/p>\n<\/p>\nCombine direct mail with sales<\/strong><\/h2>\n
From an email to a conversation<\/strong><\/h2>\n