Reaching staff is often not the problem. Getting them to actually take action, however, is. An email is quickly dismissed, a message on the intranet gets lost amongst other updates, and a poster on the wall is barely noticed after a few days. Yet the whole point of internal communication is to get staff to take action: to complete a survey, sign up, give feedback or take part in a campaign.<\/p>\n
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That is why it helps to make internal communications not only digital, but also physical and eye-catching. A physical communication captures attention in a different way and can also remain on display for longer on a desk, counter or workstation.<\/p>\n
The most important rule when it comes to employee engagement is simple:\u00a0Make it clear straight away why the message is relevant and what you expect from the other person<\/strong>. Keep the call to action brief and specific. \u201cHave your say\u201d, \u201cScan the QR code\u201d, \u201cSign up\u201d or \u201cGet involved\u201d work better than a long explanation without a clear next step.<\/p>\n Repetition also plays an important role. A message that appears just once is easily forgotten. An eye-catching card, cube, pop-up or other direct mail item can remain visible for days or weeks and therefore serves both as a means of communication and as a reminder.<\/p>\n For Breman, we created an eye-catching cube to promote the staff satisfaction survey. The aim was to encourage staff to share their views and take part in the survey.<\/p>\n The different aspects of the Pop-up Cube<\/a><\/strong> were used to convey the key messages briefly and clearly. For example, it was emphasised that the survey takes only about 15 minutes, is completely anonymous, and that staff feedback helps to further improve the organisation.<\/p>\n![\"\"](\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/09\/breman-kubus-medewerkersactivatie.png\")
<\/p>\nBreman: motivating staff with a cube<\/strong><\/h2>\n