{"id":238802,"date":"2026-07-10T11:36:12","date_gmt":"2026-07-10T09:36:12","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=238802"},"modified":"2026-07-10T11:36:12","modified_gmt":"2026-07-10T09:36:12","slug":"fysieke-marketing-in-een-digitale-customer-journey","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/physical-marketing-in-a-digital-customer-journey\/","title":{"rendered":"Physical marketing in a digital customer journey"},"content":{"rendered":"<h1>Physical marketing in a digital customer journey<\/h1>\n<p>Nowadays, the customer journey is largely digital. Customers see adverts on social media, receive emails, visit websites and download white papers. Yet it is often a tangible point of contact that makes all the difference. Physical marketing adds something that a screen cannot offer: attention, experience and memory.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h2><strong>Digital marketing is fast, but also fleeting<\/strong><\/h2>\n<p>Every day, people receive dozens of emails, see hundreds of adverts and scroll through an endless stream of content. Digital communication is:<\/p>\n<ul>\n<li>quickly<\/li>\n<li>scalable<\/li>\n<li>easily measurable<\/li>\n<\/ul>\n<p>But also:<\/p>\n<ul>\n<li>easy to click away<\/li>\n<li>often forgotten<\/li>\n<li>one of the many messages on a screen<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h2><strong>Where physical marketing makes the difference<\/strong><\/h2>\n<p>A physical mailing literally requires the recipient to take action. The recipient picks it up, opens it and looks at the contents. This leads to greater engagement and a higher chance that the message will stick.<\/p>\n<p>Consider, for example:<\/p>\n<ul>\n<li>a <strong><a href=\"https:\/\/www.locomail.nl\/en\/box-printing\/\" target=\"_blank\" rel=\"noopener\">eye-catching packaging<\/a><\/strong><\/li>\n<li>a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/\" target=\"_blank\" rel=\"noopener\">pop up mail<\/a><\/strong><\/li>\n<li>a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\" target=\"_blank\" rel=\"noopener\">jumping cube<\/a><\/strong><\/li>\n<li>a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/slide-cards\/\" target=\"_blank\" rel=\"noopener\">interactive map<\/a><\/strong><\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h2><strong>This is how offline and online reinforce each other<\/strong><\/h2>\n<p>This is perhaps the most important part. You can sketch out a simple customer journey:<\/p>\n<ol>\n<li><strong>Someone sees an advert<\/strong><\/li>\n<li><strong>Visit the website<\/strong><\/li>\n<li><strong>Download a brochure<\/strong><\/li>\n<li><strong>Receives a personalised email<\/strong><\/li>\n<li><strong>Scan a QR code<\/strong><\/li>\n<li><strong>Book an appointment<\/strong><\/li>\n<li><strong>Will receive a thank-you card afterwards<\/strong><\/li>\n<\/ol>\n<p>Show that face-to-face communication is not a substitute for digital marketing, but rather a way of enhancing it.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h2><strong>Make it measurable<\/strong><\/h2>\n<p>Many companies find that physical mailings are difficult to measure. It doesn\u2019t have to be that way:<\/p>\n<p>So you have:<\/p>\n<ul>\n<li>personal QR codes<\/li>\n<li>unique landing pages<\/li>\n<li>discount codes<\/li>\n<li>personalised URLs<\/li>\n<\/ul>\n<p>In this way, a physical mailing also becomes part of your marketing data.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h2><strong>How LocoMail helps with this<\/strong><\/h2>\n<p>Instead of simply printing a standard card, a mailing can become a complete brand experience. Think of luxury packaging, interactive elements, surprising ways to open the mail, or a combination of printed materials and digital follow-up steps. In this way, a physical communication becomes an integral part of the customer journey. We design, produce and dispatch everything under one roof. Please feel free to browse all our <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener\">marketing solutions<\/a><\/strong> or take <strong><a href=\"https:\/\/www.locomail.nl\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact<\/a><\/strong> with us!<\/p>","protected":false},"excerpt":{"rendered":"<p>Physical marketing in a digital customer journey These days, the customer journey is largely digital. Customers see adverts on social media, receive emails, visit websites and download white papers. Yet it is often a tangible point of contact that makes all the difference. Physical marketing adds something that a screen cannot offer: attention, experience and memorability. \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Digital [\u2026]<\/p>","protected":false},"author":1,"featured_media":238813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Fysieke marketing in een digitale customer journey | Tips & Tricks","_seopress_titles_desc":"De customer journey is tegenwoordig grotendeels digitaal. Fysieke marketing voegt iets toe wat een scherm niet kan bieden: aandacht, beleving en herinnering.","_seopress_robots_index":"","footnotes":""},"categories":[36,155],"tags":[],"class_list":["post-238802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/07\/fysieke-marketing-in-een-digitale-customer-journey-500x445.png",500,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/07\/fysieke-marketing-in-een-digitale-customer-journey-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/07\/fysieke-marketing-in-een-digitale-customer-journey-300x300.png",300,300,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/07\/fysieke-marketing-in-een-digitale-customer-journey.png",500,500,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/238802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=238802"}],"version-history":[{"count":8,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/238802\/revisions"}],"predecessor-version":[{"id":238812,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/238802\/revisions\/238812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/238813"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=238802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=238802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=238802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}