{"id":237053,"date":"2026-06-12T10:00:54","date_gmt":"2026-06-12T08:00:54","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=237053"},"modified":"2026-05-29T15:57:29","modified_gmt":"2026-05-29T13:57:29","slug":"zomercampagnes-die-echt-opvallen-met-direct-mail","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/summer-campaigns-that-really-stand-out-with-direct-mail\/","title":{"rendered":"Summer campaigns that really stand out with direct mail"},"content":{"rendered":"<h1><strong>Summer campaigns that really stand out with direct mail<\/strong><\/h1>\n<p>For many brands, summer is a tricky time for marketing. Digital campaigns are more likely to get lost in a crowded inbox or simply be ignored whilst people are on holiday. That is precisely why summer is a great time to do something different:\u00a0<a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener\"><strong>physical direct mail that people actually open<\/strong><\/a>. With creative solutions, you can create campaigns that really stand out on the doormat.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2><strong>Why direct mail works particularly well in the summer<\/strong><\/h2>\n<p>In the summer, digital attention is scarce, but physical attention is all the more valuable:<\/p>\n<ul>\n<li>Less competition in the letterbox than in the inbox<\/li>\n<li>More time to enjoy something tangible (on holiday, at home, at a leisurely pace)<\/li>\n<li>Greater impact through surprise and creativity<\/li>\n<li>Post feels more personal than digital adverts<\/li>\n<\/ul>\n<p>Whilst emails are often dismissed with a quick click, an eye-catching mailing will stay on the table.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2><strong>5 ideas for summer direct mail campaigns<\/strong><\/h2>\n<ul>\n<li><strong>Summer sale pop-up email<\/strong><\/li>\n<\/ul>\n<p>A card or box that folds open to reveal a summer offer. Think colours, sunshine, the beach and a clear promotion.<\/p>\n<ul>\n<li><strong>Holiday checklist mailing<\/strong><\/li>\n<\/ul>\n<p>A practical or fun checklist designed to help with holiday preparations, subtly linked to your product or service.<\/p>\n<ul>\n<li><strong>\u201cOut of office\u201d surprise<\/strong><\/li>\n<\/ul>\n<p>A mailing that plays on the idea of holidays: light-hearted, funny and unexpected. Perfect for B2B clients.<\/p>\n<ul>\n<li><strong>Summer product launch<\/strong><\/li>\n<\/ul>\n<p>Use a physical mailing to launch a new product, for example by including a mini-experience or a tangible preview.<\/p>\n<ul>\n<li><strong>Limited summer offer<\/strong><\/li>\n<\/ul>\n<p>A direct promotion featuring a limited-time offer (\u201cthis summer only\u201d) in eye-catching packaging that people won\u2019t put back on the shelf.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2><strong>What makes a summer direct mail campaign effective?<\/strong><\/h2>\n<p>The best summer campaigns have three things in common:<\/p>\n<ul>\n<li><strong>Simplicity<\/strong>: one clear message<\/li>\n<li><strong>Surprise<\/strong>: something other than standard post<\/li>\n<li><strong>Relevance<\/strong>: linked to that summer feeling or the timing<\/li>\n<\/ul>\n<p>It\u2019s not about more communication, but about paying closer attention.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>Summer isn\u2019t a time to put marketing on hold, but to stand out in a smarter way. With <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener\">creative direct mail<\/a><\/strong> Create campaigns that people not only see, but also remember.<\/p>\n<p>Physical wins where digital often loses: attention<\/p>","protected":false},"excerpt":{"rendered":"<p>Summer campaigns that really stand out with direct mail For many brands, summer is a challenging time for marketing. Digital campaigns are more likely to get lost in an overflowing inbox or simply be ignored whilst people are on holiday. That\u2019s precisely why summer is a great time to try something different: physical direct mail that people actually do open. With creative solutions, you can run campaigns [\u2026]<\/p>","protected":false},"author":1,"featured_media":237063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Zomercampagnes die \u00e9cht opvallen met direct mail!","_seopress_titles_desc":"De zomer is voor veel merken een lastige marketingperiode. Digitale campagnes verdwijnen sneller in een overvolle inbox of worden simpelweg genegeerd tijdens vakanties.","_seopress_robots_index":"","footnotes":""},"categories":[36,155],"tags":[],"class_list":["post-237053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/05\/zomercampagnes-die-opvallen-500x445.png",500,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/05\/zomercampagnes-die-opvallen-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/05\/zomercampagnes-die-opvallen-300x300.png",300,300,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/05\/zomercampagnes-die-opvallen.png",500,500,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/237053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=237053"}],"version-history":[{"count":6,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/237053\/revisions"}],"predecessor-version":[{"id":237062,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/237053\/revisions\/237062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/237063"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=237053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=237053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=237053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}