{"id":220293,"date":"2025-10-17T11:12:48","date_gmt":"2025-10-17T09:12:48","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=220293"},"modified":"2025-10-17T11:40:11","modified_gmt":"2025-10-17T09:40:11","slug":"melano-mega-twisty-pop-up-kaart","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/melano-mega-twisty-pop-up-card\/","title":{"rendered":"Successful mailing: Melano Jewelry chooses LocoMail's Twisty Pop-up Card"},"content":{"rendered":"<h1>Successful mailing: Melano Jewelry chooses LocoMail's Twisty Pop-up Card<\/h1>\n<p><strong>Customer:\u00a0<\/strong>Melano Jewelry<\/p>\n<p><strong>Objective:<\/strong> Inspire new retailers to take up the Melano range and discover the unique interchangeable jewellery concept.<\/p>\n<p><strong>Product by LocoMail:<\/strong> Mega variant of the <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/twisty-pop-up-card\/\" target=\"_blank\" rel=\"noopener\">Twisty Pop-up Card<\/a><\/strong> (direct mail with 3D element and interactive fold)<\/p>\n<p><strong>Target audience:\u00a0<\/strong>Jewellery shops and jewellers (B2B) in the Netherlands and Belgium<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Concept:\u00a0<\/strong>A stylish, tactile mailing in which the playful nature of the\u00a0<em>Twist &amp; Shine<\/em>-concept is literally tangible. The card opens surprisingly and introduces recipients to the interchangeable system of Melano jewellery in a visual and interactive way.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-220299\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-twisty-pop-up-element-300x244.png\" width=\"321\" height=\"261\" \/>\u00a0 \u00a0 <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-220306\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-close-twisty-kaart-300x244.png\" width=\"321\" height=\"261\" \/><\/p>\n<p><strong>Design and content:\u00a0<\/strong><\/p>\n<ul>\n<li>Soft pastel shades in Melano style with gold accents<\/li>\n<li>Clear explanation of the Mix &amp; Match concept (3 steps)<\/li>\n<li>Physical experience through the fold-out section<\/li>\n<li>Prominent call-to-action via QR code to more information<\/li>\n<li>Statistics and USPs visually displayed (average order value, delivery time and official points of sale)<\/li>\n<\/ul>\n<p><strong>Tone of voice: <\/strong>Warm, inspiring and confident - focused on collaboration and success in sales.<\/p>\n<p><strong>Results:\u00a0<\/strong><\/p>\n<ul>\n<li>High attention value due to the surprising pop-up effect<\/li>\n<li>Clear brand recognition and storytelling<\/li>\n<li>Positive response from shops that registered via the QR code<img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-220323 alignright\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-qr-code-afbeelding-300x244.png\" width=\"326\" height=\"265\" \/><\/li>\n<\/ul>\n<p><strong>Key message:\u00a0<\/strong><\/p>\n<p>Melano shows with this mailing that experience and product communication can go perfectly well together - especially when the message literally comes to life in the form of a creative direct mailing.<\/p>\n<p><strong>Conclusion:\u00a0<\/strong><\/p>\n<p>This case shows how a well-thought-out <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\" target=\"_blank\" rel=\"noopener\">direct mail<\/a><\/strong> can be more than a map: it is an experience. The <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/twisty-pop-up-card\/\" target=\"_blank\" rel=\"noopener\">Twisty Pop-up Card<\/a><\/strong> combines\u00a0<strong>creativity, brand experience and tangible interaction<\/strong> - exactly what a brand like Melano needed to get noticed by retailers.<\/p>\n<p>At LocoMail, we believe that every brand deserves its own story in a form that sticks. Whether it's a product launch, brand activation or B2B campaign: with a physical mailing, you literally put impact into your message.<\/p>","protected":false},"excerpt":{"rendered":"<p>Succesvolle mailing: Melano Jewelry kiest voor de Twisty Pop-up Kaart van LocoMail Klant:\u00a0Melano Jewelry Doel: Nieuwe retailers inspireren om het Melano-assortiment op te nemen en het unieke verwisselbare sieradenconcept te ontdekken. Product van LocoMail: Mega variant van de Twisty Pop-up Kaart (direct mail met 3D-element en interactieve vouw) Doelgroep:\u00a0Sieradenwinkels en juweliers (B2B) in Nederland en [&hellip;]<\/p>","protected":false},"author":1,"featured_media":220317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Melano bereikt retailers met Twisty Pop-up Kaart van LocoMail","_seopress_titles_desc":"In deze blog lees je hoe Melano Jewelry met de Twisty Pop-up Kaart van LocoMail nieuwe retailers bereikte en hun verwisselbare sieradenconcept tastbaar maakte.","_seopress_robots_index":"","footnotes":""},"categories":[122,155],"tags":[],"class_list":["post-220293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-case-hoofdafbeelding.png",400,400,false],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-case-hoofdafbeelding-400x348.png",400,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-case-hoofdafbeelding-300x300.png",300,300,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/10\/melano-case-hoofdafbeelding.png",400,400,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/220293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=220293"}],"version-history":[{"count":19,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/220293\/revisions"}],"predecessor-version":[{"id":220329,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/220293\/revisions\/220329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/220317"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=220293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=220293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=220293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}