{"id":219989,"date":"2025-08-15T14:13:55","date_gmt":"2025-08-15T12:13:55","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219989"},"modified":"2025-08-15T14:13:55","modified_gmt":"2025-08-15T12:13:55","slug":"direct-mail-in-2025-onderzoek-bevestigt-blijvende-kracht-zo-speel-je-daarop-in","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/direct-mail-in-2025-research-confirms-staying-power-this-is-how-to-capitalise-on-it\/","title":{"rendered":"Direct Mail in 2025: Research confirms staying power. Here's how to capitalise on it!"},"content":{"rendered":"

Direct Mail in 2025: Research confirms staying power. Here's how to capitalise on it!<\/h1>\n

The latest\u00a0Data-Driven Marketing Research (DDMO) 2025<\/em> conducted by industry association DDMA, shows that Direct mail remains a fixture within the marketing mix. Where digital channels are becoming increasingly crowded and less distinctive, mail is once again gaining ground, especially among data-driven organisations.<\/p>\n

Direct Mail: more than a classic channel<\/strong><\/h2>\n

The survey shows that 48% of organisations deploy Direct Mail - and among data-driven companies as many as 80%. This is no coincidence. Mail stands out, feels personal and can be excellently combined with digital follow-up.<\/p>\n

At LocoMail, we notice the same thing: campaigns with a physical, personalised message not only attract attention, but create a higher response rate and a strong brand experience. From direct mailings<\/a><\/strong> to distinctive gift vouchers<\/a><\/strong> - we make sure your mailing stands out, literally and figuratively.<\/p>\n

Personalisation as a success factor<\/strong><\/h2>\n

According to the survey, 91% of DM users personalise their expressions, with 31% even personalising at the 1-to-1 level. This fits perfectly with what we do at LocoMail. Each mailing can be fully customised by name, message and design, from concept to packaging<\/a><\/strong>. This way, your recipient will really feel addressed, which significantly increases the chances of conversion.<\/p>\n

Measuring to improve<\/strong><\/h2>\n

A striking conclusion from the survey: less than half of the organisations structurally measure the effectiveness of their campaigns. We help clients to do this, for instance by adding unique QR codes, personalised URLs and response forms to the mailing. This way, the impact becomes measurable and the next campaign can be targeted even better.<\/p>\n

Challenges? We offer the solution<\/strong><\/h2>\n

The three biggest challenges within data-driven marketing according to the survey:<\/p>\n