{"id":219847,"date":"2025-06-27T11:25:54","date_gmt":"2025-06-27T09:25:54","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219847"},"modified":"2025-06-27T11:26:53","modified_gmt":"2025-06-27T09:26:53","slug":"opvallen-bij-je-eerste-indruk-zo-introduceerde-cooks-zichzelf-met-een-pop-up-kubus","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/standing-out-on-your-first-impression-this-is-how-cooks-introduced-itself-with-a-pop-up-cube\/","title":{"rendered":"Stand out on your first impression? That's how COOKS introduced itself with a Pop-up Cube!"},"content":{"rendered":"<h1>Stand out on your first impression? That's how COOKS introduced itself with a Pop-up Cube!<\/h1>\n<p>How do you tell in one go what you do, what you stand for and what you excel in - without having to tell a long story? That was exactly the challenge <strong><a href=\"https:\/\/www.cookscrossover.com\/\" target=\"_blank\" rel=\"noopener\">COOKS<\/a><\/strong> stood for. As a strategic agency with a wide range of services, they were looking for a way to convey their proposition in a compact, creative and effective way.<\/p>\n<p>The solution: a <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\" target=\"_blank\" rel=\"noopener\">Pop-up Cube<\/a><\/strong> that jumps out of the envelope and immediately grabs attention. They use every surface of the cube to tell their story clearly, visually and personally.<\/p>\n<p>&nbsp;<\/p>\n<h3>Why the Pop-up Cube is a perfect fit for COOKS<\/h3>\n<p>COOKS presents itself as a bridge builder in commercial strategy and creation. They wanted to make that positioning tangible - which is exactly what this direct mail does. On the cube you will find:<\/p>\n<ul>\n<li><strong>Clear explanation of their services<\/strong> such as\u00a0<em>Sales Enablement, Category Management\u00a0<\/em>and\u00a0<em>Connected Innovation\u00a0<\/em>- each briefly explained and supported with icons.<\/li>\n<li><strong>Overview of their experience<\/strong> across 25+ product categories - from AGF to dairy, beverages and snacks.<img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-219857 alignright\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKs-kubus-bovenkant-300x200.png\" width=\"526\" height=\"351\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKs-kubus-bovenkant-400x267.png 400w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKs-kubus-bovenkant-367x245.png 367w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/li>\n<li><strong>Eye-catching, creative branding<\/strong> with the quote \"Why fit in? Stand out.\" as a visual eye-catcher on a graffiti wall - fully in line with their creative identity.<\/li>\n<\/ul>\n<p>With this interpretation, COOKS shows that direct mail can be more than just a message on paper: it is a total experience.<\/p>\n<h3>The strength of this particular interpretation<\/h3>\n<p>What makes this version so strong is the balance between content and form. The cube:<\/p>\n<ul>\n<li><strong>Tells the whole story in one motion<\/strong> - as soon as the cube pops up, it is immediately clear who COOKS is and what they do.<\/li>\n<li><strong>Prompts conversation<\/strong> - Ideal for taking to appointments or sending after an introduction.<\/li>\n<li><strong>Sticking around<\/strong> - literally, as many recipients put the cube on their desk.<\/li>\n<li><strong>Is completely on-fire\u00a0<\/strong>- From visual style to tone of voice.<\/li>\n<\/ul>\n<h3>Also making an impact with your communication?<\/h3>\n<p>The Pop-up Cube is ideal for companies that want more than a standard brochure or flyer. Do you, like COOKS, want to stand out to your target group and show your story?<\/p>\n<p>Discover the possibilities of the <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\" target=\"_blank\" rel=\"noopener\"><strong>Pop-up Cube<\/strong><\/a> and get inspired.<\/p>","protected":false},"excerpt":{"rendered":"<p>Opvallen bij je eerste indruk? Zo introduceerde COOKS zichzelf met een Pop-up Kubus! Hoe vertel je in \u00e9\u00e9n keer wat je doet, waar je voor staat \u00e9n waarin je uitblinkt &#8211; zonder een lang verhaal te hoeven houden? Dat was precies de uitdaging waar COOKS voor stond. Als strategisch bureau met een breed aanbod aan [&hellip;]<\/p>","protected":false},"author":1,"featured_media":219852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Hoe vertel je in \u00e9\u00e9n keer wat je doet, waar je voor staat \u00e9n waarin je uitblinkt - zonder een lang verhaal te hoeven houden? Dat was precies de uitdaging waar COOKS voor stond.","_seopress_robots_index":"","footnotes":""},"categories":[122,155,347],"tags":[],"class_list":["post-219847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-laatst-toegevoegd","category-pop-up-cubes"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKS-kubus-900x445.png",900,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKS-kubus-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKS-kubus-300x200.png",300,200,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/06\/COOKS-kubus.png",900,600,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219847"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/219852"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}