{"id":219520,"date":"2025-04-25T16:19:06","date_gmt":"2025-04-25T14:19:06","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219520"},"modified":"2025-05-26T16:36:44","modified_gmt":"2025-05-26T14:36:44","slug":"van-idee-tot-brievenbus-het-proces-achter-een-direct-mail","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/from-idea-to-mailbox-the-process-behind-direct-mail\/","title":{"rendered":"From idea to letterbox: the process behind a direct mail!"},"content":{"rendered":"<h1>From idea to letterbox: the process behind a direct mail.<\/h1>\n<p>An eye-catching direct mail does not just fall on the mat. It requires a creative and strategic process. At LocoMail, we create striking, personalised mailings that really get in - literally and figuratively. In this blog, we will show you step by step how a direct mail comes to life with us. From the first idea to the moment your message hits the doormat.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Your goal, our start\u00a0<\/strong><\/h3>\n<p>Every successful mailing starts with the right question: what do you want to achieve? Do you want to invite customers to an event, launch a new product, or simply draw attention to your brand in an original way? During an initial contact moment, we discuss:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The purpose of the mailing<\/li>\n<li>The target group<\/li>\n<li>Time of dispatch<\/li>\n<li>Any products of interest<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Creative concept &amp; design<\/strong><\/h3>\n<p>Already have an idea or want us to think with you? No problem. Our creative team will help you with:<\/p>\n<ul>\n<li>Determining the right product (e.g. <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\">Pop-up Cube<\/a><\/strong><\/span>, <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/turning-card\/\">Turning Card<\/a><\/strong><\/span> or <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/change-card\/\">ChangeCard<\/a><\/strong><\/span>)<\/li>\n<li>Delivery of layout files<\/li>\n<li>Checking the design<\/li>\n<\/ul>\n<p>We always provide a digital proof for approval. Only when you are satisfied do we proceed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23950 aligncenter\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/08\/case-twin-slider-cross-over-groot-300x103.png\" alt=\"Case Direct Mailing Twin Sliders\" width=\"425\" height=\"146\" \/><\/p>\n<h3><strong>Technical preparation &amp; production<\/strong><\/h3>\n<p>Once the design is approved, we start production. In doing so, we pay close attention to:<\/p>\n<ul>\n<li>Print quality and finishing<\/li>\n<li>Personalisation of each item (name, logo, message)<\/li>\n<li>Folding and mechanical parts<\/li>\n<li>Packaging and addressing<\/li>\n<\/ul>\n<p>Everything is checked: no mailing leaves our warehouse without quality control.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10846 aligncenter\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/09\/slider-pooling-partners-300x61.jpg\" alt=\"Case Direct Mailing Out of the Box Pen Holder Pooling Partners\" width=\"438\" height=\"89\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Packaging &amp; Shipping<\/strong><\/h3>\n<p>Now it's time for shipping. We can:<\/p>\n<ul>\n<li>Send the mailings directly to your customer base<\/li>\n<li>Or deliver everything to one address, so you distribute them yourself<\/li>\n<\/ul>\n<p>We take care of the right postage format, packaging and international shipping if necessary.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Aftercare &amp; measuring success<\/strong><\/h3>\n<p>Even after shipment, we think with you:<\/p>\n<ul>\n<li>Action follow-up help<\/li>\n<li>Thinking along with a follow-up campaign<\/li>\n<\/ul>\n<p>A successful direct mail does not stop at dispatch - it only starts there.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Curious about the possibilities for your organisation?\u00a0<\/strong><\/h3>\n<p>Would you like to spar about a unique mailing or just find out what is possible? We are happy to think along with you. Feel free to <a href=\"https:\/\/www.locomail.nl\/en\/contact\/\"><span style=\"text-decoration: underline;\"><strong>Contact<\/strong><\/span><\/a> with us and find out how together we can make your message stand out in the letterbox.<\/p>","protected":false},"excerpt":{"rendered":"<p>Van idee tot brievenbus: het proces achter een direct mail. Een opvallende direct mail valt niet zomaar op de mat. Daar gaat een creatief en strategisch proces aan vooraf. Bij LocoMail maken we opvallende, gepersonaliseerde mailings die \u00e9cht binnenkomen &#8211; letterlijk en figuurlijk. In deze blog laten we je stap voor stap zien hoe een [&hellip;]<\/p>","protected":false},"author":1,"featured_media":17415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"155","_seopress_titles_title":"Van idee tot brievenbus: het proces achter een direct mail! %%sep%% %%sitename%%","_seopress_titles_desc":"Ontdek in deze blog hoe een unieke direct mail bij LocoMail tot stand komt: van het eerste idee tot de bezorging op de deurmat!","_seopress_robots_index":"","footnotes":""},"categories":[36,155],"tags":[],"class_list":["post-219520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-specials.jpg",600,420,false],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-specials.jpg",463,324,false],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-specials-300x210.jpg",300,210,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-specials.jpg",600,420,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219520"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/17415"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}