{"id":219491,"date":"2025-04-18T16:09:19","date_gmt":"2025-04-18T14:09:19","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219491"},"modified":"2025-05-26T16:36:17","modified_gmt":"2025-05-26T14:36:17","slug":"zo-brengt-pci-cloud-hun-boodschap-tot-leven","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/this-is-how-pci-cloud-brings-their-message-to-life\/","title":{"rendered":"This is how PCI Cloud brings their message to life."},"content":{"rendered":"<h1>This is how PCI Cloud brings their message to life.<\/h1>\n<p>How do you highlight a technical product in a creative way? PCI Cloud did just that with an eye-catching direct mailing full of character. We were allowed to support them in the execution of this campaign - from creative brainstorming to production. The result: a striking <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/\">Pop-up Card<\/a> in a box, combined with a clear message and a clever call-to action.<\/p>\n<h3><strong>A cloud to symbolise their services<\/strong><\/h3>\n<p>PCI Cloud offers infrastructure as a service, housed entirely in their own data centre. For their campaign, they wanted to communicate this in a surprising and tangible way. They chose a Pop-up Card with a cloud as the central element. Above the pop-up cloud adorned the quote:<\/p>\n<p><strong>\"Walk on clouds... thanks to the power of PCI Cloud.\"<\/strong><\/p>\n<p>The card was packaged in a compact box, which also contained a fun gadget: a key ring in the shape of a cloud. A subtle detail that reinforces the message while ensuring a lasting memory.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-219494 alignright\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-pop-up-300x200.png\" width=\"360\" height=\"240\" \/><\/p>\n<h3><strong>Thoughtful and cost-conscious personalisation<\/strong><\/h3>\n<p>Although the box itself remained generic, it did come with a personalised wrapper. This is a smart, budget-friendly way to still add a personal touch to the box. We like to think along with our customers about this: how can we make an impact without unnecessary costs?<\/p>\n<h3><strong>From perception to action<\/strong><\/h3>\n<p>The back of the wrapper as well as the card itself featured a QR code that led recipients directly to a PCI Cloud landing page. Here, interested parties could easily find more information and schedule an appointment. The direct mailing thus became not only a visually strong campaign, but also a conversion-oriented tool.<\/p>\n<p>Enthusiastic? Then feel free to ask for a <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail-application\/?aanvraag=Offerte\">quotation<\/a> \/ <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail-application\/?aanvraag=Sample-Box\">sample box<\/a> accept or take <a href=\"https:\/\/www.locomail.nl\/en\/contact\/\">Contact<\/a> with us!<\/p>","protected":false},"excerpt":{"rendered":"<p>Z\u00f3 brengt PCI Cloud hun boodschap tot leven. Hoe breng je een technisch product op een creatieve manier onder de aandacht? PCI Cloud deed dat met een opvallende direct mailing vol karakter. Wij mochten hen ondersteunen bij de uitvoering van deze campagne &#8211; van creatief meedenken tot productie. Het resultaat: een opvallende Pop-up Kaart in [&hellip;]<\/p>","protected":false},"author":1,"featured_media":219493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"","_seopress_titles_desc":"Hoe breng je een technisch product op een creatieve manier onder de aandacht? PCI Cloud deed dat met een direct mailing vol karakter.","_seopress_robots_index":"","footnotes":""},"categories":[36,122,155],"tags":[],"class_list":["post-219491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-1140x445.png",1140,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-300x200.png",300,200,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos.png",1200,800,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219491"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/219493"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}