{"id":219491,"date":"2025-04-18T16:09:19","date_gmt":"2025-04-18T14:09:19","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219491"},"modified":"2025-05-26T16:36:17","modified_gmt":"2025-05-26T14:36:17","slug":"zo-brengt-pci-cloud-hun-boodschap-tot-leven","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/this-is-how-pci-cloud-brings-their-message-to-life\/","title":{"rendered":"This is how PCI Cloud brings their message to life."},"content":{"rendered":"<h1>This is how PCI Cloud brings their message to life.<\/h1>\n<p>How do you highlight a technical product in a creative way? PCI Cloud did just that with an eye-catching direct mailing full of character. We were allowed to support them in the execution of this campaign - from creative brainstorming to production. The result: a striking <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/\">Pop-up Card<\/a> in a box, combined with a clear message and a clever call-to action.<\/p>\n<h3><strong>A cloud to symbolise their services<\/strong><\/h3>\n<p>PCI Cloud offers infrastructure as a service, housed entirely in their own data centre. For their campaign, they wanted to communicate this in a surprising and tangible way. They chose a Pop-up Card with a cloud as the central element. Above the pop-up cloud adorned the quote:<\/p>\n<p><strong>\"Walk on clouds... thanks to the power of PCI Cloud.\"<\/strong><\/p>\n<p>The card was packaged in a compact box, which also contained a fun gadget: a key ring in the shape of a cloud. A subtle detail that reinforces the message while ensuring a lasting memory.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-219494 alignright\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-pop-up-300x200.png\" width=\"360\" height=\"240\" \/><\/p>\n<h3><strong>Thoughtful and cost-conscious personalisation<\/strong><\/h3>\n<p>Although the box itself remained generic, it did come with a personalised wrapper. This is a smart, budget-friendly way to still add a personal touch to the box. We like to think along with our customers about this: how can we make an impact without unnecessary costs?<\/p>\n<h3><strong>From perception to action<\/strong><\/h3>\n<p>The back of the wrapper as well as the card itself featured a QR code that led recipients directly to a PCI Cloud landing page. Here, interested parties could easily find more information and schedule an appointment. The direct mailing thus became not only a visually strong campaign, but also a conversion-oriented tool.<\/p>\n<p>Enthusiastic? Then feel free to ask for a <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail-application\/?aanvraag=Offerte\">quotation<\/a> \/ <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail-application\/?aanvraag=Sample-Box\">sample box<\/a> accept or take <a href=\"https:\/\/www.locomail.nl\/en\/contact\/\">Contact<\/a> with us!<\/p>","protected":false},"excerpt":{"rendered":"<p>This is how PCI Cloud brings its message to life. How do you draw attention to a technical product in a creative way? PCI Cloud did just that with an eye-catching direct mail campaign full of character. We were delighted to support them in carrying out this campaign \u2013 from creative input right through to production. The result: an eye-catching pop-up card in [\u2026]<\/p>","protected":false},"author":1,"featured_media":219493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"","_seopress_titles_desc":"Hoe breng je een technisch product op een creatieve manier onder de aandacht? PCI Cloud deed dat met een direct mailing vol karakter.","_seopress_robots_index":"","footnotes":""},"categories":[36,122,155],"tags":[],"class_list":["post-219491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-1140x445.png",1140,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos-300x200.png",300,200,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/04\/case-pci-cloud-doos.png",1200,800,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219491"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/219493"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}