{"id":219475,"date":"2025-03-28T15:54:37","date_gmt":"2025-03-28T14:54:37","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219475"},"modified":"2025-05-26T16:33:45","modified_gmt":"2025-05-26T14:33:45","slug":"fysieke-mailing-vs-e-mail-wat-werkt-beter-in-2025","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/physical-mailing-vs-e-mail-what-works-better-in-2025\/","title":{"rendered":"Physical mailing vs email: Which works better in 2025?"},"content":{"rendered":"<h1 data-start=\"243\" data-end=\"509\">Physical mailing vs email: Which works better in 2025?<\/h1>\n<p class=\"\" data-start=\"243\" data-end=\"509\">At a time when our inboxes are bulging and notifications are screaming for our attention, it may seem old-fashioned: sending a physical mailing. Yet time and again, this 'old-fashioned' approach proves surprisingly effective - and perhaps more effective than ever.<\/p>\n<h3 data-start=\"243\" data-end=\"509\">The numbers don't lie<\/h3>\n<ul>\n<li data-start=\"540\" data-end=\"637\"><strong data-start=\"543\" data-end=\"586\">Physical mailings are opened up to 80%<\/strong><\/li>\n<li data-start=\"540\" data-end=\"637\"><strong data-start=\"592\" data-end=\"635\">Emails stick on average 30%<\/strong><\/li>\n<\/ul>\n<p class=\"\" data-start=\"639\" data-end=\"876\">That's not just a difference, that's a <em data-start=\"683\" data-end=\"696\">gamechanger<\/em>. Where an e-mail is easily clicked away or ignored, a creative, tangible mailing catches the eye immediately in the letterbox. No spam folder, no distraction - but real attention.<\/p>\n<h3 class=\"\" data-start=\"878\" data-end=\"919\">Why physical mail does stick<\/h3>\n<ul data-start=\"921\" data-end=\"1522\">\n<li class=\"\" data-start=\"921\" data-end=\"1125\">\n<p class=\"\" data-start=\"923\" data-end=\"1125\"><strong>Tangibility = attention<br \/>\n<\/strong>Holding something physical in your hands activates different parts of the brain than a digital message. People take more time, remember it better \u00e1nd experience it as more personal.<\/p>\n<\/li>\n<li class=\"\" data-start=\"921\" data-end=\"1125\">\n<p class=\"\" data-start=\"923\" data-end=\"1125\"><strong>Lower competition<br \/>\n<\/strong>In the inbox, hundreds of emails compete for attention. On the doormat? Much less so. Especially if your mailing is creative, eye-catching or surprising - as we make it at LocoMail.<\/p>\n<\/li>\n<li class=\"\" data-start=\"921\" data-end=\"1125\">\n<p class=\"\" data-start=\"923\" data-end=\"1125\"><strong>Emotional value<\/strong><strong><br \/>\n<\/strong>A physical message often feels more valuable. You show that you made an effort, that it is not just a standard bulk message. That is appreciated.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1524\" data-end=\"1557\">\u00a0 <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-219087\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2024\/03\/Pop-up-kubus-in-taart-vorm-met-kaarsjes-en-envelop-springt-eruit-300x186.jpg\" width=\"300\" height=\"186\" \/>\u00a0 \u00a0 \u00a0<img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-218857\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/10\/lenticular-A5-wisselbeelden-1-300x167.jpg\" width=\"300\" height=\"167\" \/><\/h3>\n<h3 data-start=\"1524\" data-end=\"1557\"><\/h3>\n<h3 class=\"\" data-start=\"1524\" data-end=\"1557\">But is e-mail useless then?<\/h3>\n<p class=\"\" data-start=\"1559\" data-end=\"1815\">Definitely not. E-mail is fast, scalable and cheap - ideal for follow-ups or as part of a broader campaign. But if you really want to make an impact, stand out or linger in the minds of your target audience? Then a physical mailing is your secret weapon.<\/p>\n<h3 class=\"\" data-start=\"1817\" data-end=\"1853\">The power lies in the combination<\/h3>\n<p class=\"\" data-start=\"1854\" data-end=\"2173\">At LocoMail, we don't believe in either-or, we believe in and-and. The most successful campaigns combine the reach of digital with the impact of physical. Think an eye-catching card on the doormat, followed by a targeted e-mail with call-to-action. Or a teaser by post that makes you curious, after which you continue online.<\/p>\n<p data-start=\"1854\" data-end=\"2173\"><strong>Want to experience for yourself what a physical mailing can do for your brand or message?<br \/>\n<\/strong>We like to think with you! Take a look at us <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\">full range<\/a> or take <a href=\"https:\/\/www.locomail.nl\/en\/contact\/\">Contact<\/a> contact us to discuss the possibilities.<\/p>","protected":false},"excerpt":{"rendered":"<p>Physical mailing vs email: Which works better in 2025? At a time when our inboxes are bulging and notifications are screaming for our attention, it may seem old-fashioned: sending a physical mailing. Yet time and again, this 'old-fashioned' approach turns out to be surprisingly effective - and perhaps more effective than ever. The numbers don't lie Physical mailings [...]<\/p>","protected":false},"author":1,"featured_media":219476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"155","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[36,33,155],"tags":[],"class_list":["post-219475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cases","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/03\/freepik__upload__21491-1140x445.png",1140,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/03\/freepik__upload__21491-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/03\/freepik__upload__21491-300x200.png",300,200,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/03\/freepik__upload__21491.png",2000,1333,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219475"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/219476"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}