The power of a personal and playful approach<\/h3>\n
At LocoMail, we believe that a mailing can be more than a standard card or e-mail. Kinderstralen chose our unique Pop-up Card, where the surprise effect played a crucial role. As soon as the recipient opened the card, a thumbs-up appeared as a pop-up element. A powerful symbol of appreciation and encouragement, instantly evoking a positive emotion.<\/p>\n
More than just a thank you<\/h3>\n
The purpose of the map was twofold:<\/p>\n
- \n
- Thanking stay-at-home staff<\/strong> for their efforts during the school year.<\/li>\n
- Making a subtle appeal<\/strong> to help again after the summer holidays as well.<\/li>\n
- <\/li>\n<\/ul>\n
By cleverly combining these two messages, the card felt not like a request, but a sincere appreciation, with the recipient himself getting excited to contribute again.<\/p>\n
![\"\"](\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/02\/def-kinderstralen-mailing-150x300.png\")
<\/p>\nWhy a Pop-up Card works so well<\/h3>\n
- The surprise effect<\/strong><\/p>\n
A Pop-up Card<\/a> is not just another card. It provides a playful interaction and therefore stays longer in the memory of the recipient. The thumbs-up as a pop-up reinforced the message in a visual and tangible way.<\/p>\n
- Palpable appreciation<\/strong><\/p>\n
The efforts of stay-at-home staff are invaluable. A standard e-mail might be ignored, but a physical card with a creative element shows that effort has been made. That feels personal and special.<\/p>\n
- Call-to-action without pressure<\/strong><\/p>\n
The message was not compelling, but inspiring. Saying sincere thanks first and then extending a friendly invitation for after the summer break lowered the threshold to reapply.<\/p>\n
A successful mailing with impact<\/h3>\n
The Pop-up Card from Children's Rays shows how a thoughtful, creative mailing more involvement<\/strong> and positive response<\/strong> can deliver. It is an example of how you can create a big effect with a small gesture. Do you also want a mailing that not only stands out, but also really yielding<\/strong>? Then take Contact<\/a> with us or take a look at our full range<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"
Hoe Kinderstralen overblijfmedewerkers inspireerde met een Pop-up Kaart Vrijwilligers zijn de ruggengraat van veel basisscholen. Zonder hen zouden tussenschoolse opvang en andere essenti\u00eble schoolactiviteit een stuk lastiger worden. Daarom was het voor Kinderstralen specialist in kindgerichte tso (tussenschoolse opvang), belangrijk om hun overblijfmedewerkers niet alleen te bedanken, maar ook subtiel te vragen of ze na […]<\/p>","protected":false},"author":1,"featured_media":219457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"Hoe Kinderstralen vrijwilligers inspireerde met een Pop-up Kaart!","_seopress_titles_desc":"De Pop-up Kaart van Kinderstralen laat zien hoe een doordachte, creatieve mailing\u00a0meer betrokkenheid en\u00a0positieve respons kan opleveren.","_seopress_robots_index":"","footnotes":""},"categories":[36,122,155],"tags":[],"class_list":["post-219456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/02\/def-kinderstralen-hoofdafbeelding-1000x445.png",1000,445,true],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/02\/def-kinderstralen-hoofdafbeelding-463x348.png",463,348,true],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/02\/def-kinderstralen-hoofdafbeelding-300x225.png",300,225,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/02\/def-kinderstralen-hoofdafbeelding.png",1000,750,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219456"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/219457"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Making a subtle appeal<\/strong> to help again after the summer holidays as well.<\/li>\n