{"id":219419,"date":"2025-01-31T13:52:31","date_gmt":"2025-01-31T12:52:31","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=219419"},"modified":"2025-01-31T13:55:42","modified_gmt":"2025-01-31T12:55:42","slug":"waarom-is-direct-mail-zo-populair","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/why-direct-mail-is-so-popular\/","title":{"rendered":"Why is Direct Mail so popular?"},"content":{"rendered":"<h1>Why is Direct Mail so popular?<\/h1>\n<p>At a time when digital marketing reigns supreme, you would expect traditional methods like direct mail to slowly disappear. But the opposite is true! <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\">Direct Mail<\/a> remains a powerful and popular marketing tool. Why? In this blog, we discuss the main reasons why direct mail is still popular and effective, and how businesses are benefiting from it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><em>Tangible and personal<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>An e-mail is easy to ignore, but a physical letter or brochure stands out. People appreciate tangible mail, especially if it is personalised. A beautifully designed mailing feels more exclusive and important than a standard newsletter in your inbox.<\/p>\n<ul>\n<li>\n<h3><em>Higher Open and Response Rates<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>Did you know that direct mail has a much higher open and response rate than e-mail marketing? According to research, 80-90% of people open physical mail, while emails often go unread or end up in spam. This makes direct mail a powerful way to get your message noticed.<\/p>\n<ul>\n<li>\n<h3><em>Less Competition in the Letterbox<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>Everyone is inundated with e-mails and online ads every day, but the mailbox remains relatively quiet. As a result, direct mail has less competition and catches the eye of the recipient faster.<\/p>\n<ul>\n<li>\n<h3><em>Ideal for Local and Targeted Marketing<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>With direct mail, you can easily reach specific target groups. Do you want to send an offer to customers in a specific region? Or send a personalised message to loyal customers? With direct mail, you can be very targeted and get your message across effectively.<\/p>\n<ul>\n<li>\n<h3><em>Reliability and Trust<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>People are increasingly aware of online scams and fake promotions. A physical mailing exudes more reliability and is less likely to be perceived as spam. This makes the recipient more likely to take action.<\/p>\n<ul>\n<li>\n<h3><em>Perfectly Combinable with Digital Marketing<\/em><\/h3>\n<\/li>\n<\/ul>\n<p>Direct Mail does not have to stand alone. On the contrary! On the contrary, it is a powerful tool in combination with digital marketing. For example: a card with a QR code to a special landing page or a discount code that can be used both online and in shop.<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>Direct Mail is alive and well and remains popular because it is tangible, reliable and effective. It breaks through the digital noise and offers a unique opportunity to stand out. By using direct mail smartly and combining it with digital marketing, companies can get even better results.<\/p>\n<p>Do you want <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/all-products\/\">direct mail<\/a> to your business? Start today and discover the power of this classic yet effective marketing method from <a href=\"https:\/\/www.locomail.nl\/en\/\">LocoMail<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-218251\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-300x86.png\" alt=\"original direct mail\" width=\"963\" height=\"276\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-768x221.png 768w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-640x184.png 640w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-400x115.png 400w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-367x106.png 367w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing-350x100.png 350w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2023\/02\/originele-direct-mailing.png 963w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Why is Direct Mail so popular? At a time when digital marketing dominates, you would expect traditional methods like direct mail to slowly disappear. But the opposite is true! Direct Mail remains a powerful and popular marketing tool. Why? In this blog, we will discuss the main reasons why direct mail is still popular and [...]<\/p>","protected":false},"author":1,"featured_media":17413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"%%title%% %%page%%","_seopress_titles_desc":"In deze blog bespreken we de belangrijkste redenen waarom direct mail nog steeds populair en effectief is en hoe bedrijven ervan profiteren!","_seopress_robots_index":"","footnotes":""},"categories":[36,155],"tags":[],"class_list":["post-219419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-laatst-toegevoegd"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-popup-kubus.jpg",600,420,false],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-popup-kubus.jpg",463,324,false],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-popup-kubus-300x210.jpg",300,210,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/07\/categorie-locomail-popup-kubus.jpg",600,420,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=219419"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/219419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/17413"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=219419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=219419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=219419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}