{"id":218178,"date":"2022-11-23T09:18:35","date_gmt":"2022-11-23T08:18:35","guid":{"rendered":"https:\/\/www.locomail.nl\/?p=218178"},"modified":"2026-05-11T11:07:42","modified_gmt":"2026-05-11T09:07:42","slug":"de-dm-betekenis-en-wat-houdt-het-in","status":"publish","type":"post","link":"https:\/\/www.locomail.nl\/en\/the-dm-meaning-and-what-does-it-mean\/","title":{"rendered":"The DM meaning and what does it mean?"},"content":{"rendered":"<h1><strong>What is the meaning of DM?<\/strong><\/h1>\n<p>The meaning of DM is direct mail. This is a form of marketing in which companies send physical mail to customers or prospects. Instead of an online advertisement or e-mail, someone receives a tangible message at home or in the office. It can be anything! An eye-catching mailing with movement, an original gift voucher or creative packaging. The aim of direct mail is to attract attention and make people take action.<\/p>\n<p data-start=\"376\" data-end=\"919\">Want to know more about how direct mail works and what you can achieve with it? Then read on below.<\/p>\n<p data-start=\"376\" data-end=\"919\">.<\/p>\n<h2><strong>Why do companies use direct mail?<\/strong><\/h2>\n<p data-start=\"1068\" data-end=\"1220\">Although online marketing has become huge, direct mail remains popular as physical communication gets more attention. A mailing does not immediately disappear from view like an ad on social media.<\/p>\n<p data-start=\"1068\" data-end=\"1220\">Companies use direct mail for:<\/p>\n<ul>\n<li data-start=\"1068\" data-end=\"1220\">Introducing a new product or service to existing customers<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Reactivate dormant customers with a personalised promotion or offer<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Follow up an offer or enquiry with an eye-catching physical mailing<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Thanking loyal customers with a surprise<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Inviting business contacts to a trade fair, event or company opening<\/li>\n<li data-start=\"1068\" data-end=\"1220\">Reinforce a (digital) marketing campaign with a creative mailing<\/li>\n<\/ul>\n<p>A creative mailing makes people curious and quicker to remember which brand the message is coming from.<\/p>\n<p><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228744 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-oliebol-300x200.png\" width=\"300\" height=\"200\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228740 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-kaarsjes-300x200.png\" width=\"300\" height=\"200\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-228723 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2026\/01\/pop-up-kubus-kado-300x200.png\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<h2 data-start=\"1896\" data-end=\"1927\"><strong>Why does direct mail work so well?<\/strong><\/h2>\n<p data-start=\"1929\" data-end=\"2202\">Despite all digital communication, physical mail remains remarkably effective. People receive many e-mails every day and see online ads, while a creative mailing stands out precisely because it is tangible.<\/p>\n<p>The benefits of direct mail:<\/p>\n<ul>\n<li data-start=\"2204\" data-end=\"2226\">Stands out more in digital world<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Being opened and viewed more often<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Ensures a personal touch<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Stays visible longer<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Gives room for creative shapes and effects<\/li>\n<li data-start=\"2204\" data-end=\"2226\">Reinforces brand perception and memory<\/li>\n<\/ul>\n<p data-start=\"2551\" data-end=\"2738\">A mailing with a special format, movement or surprise makes people curious. As a result, they often take more time to really look at the message.<\/p>\n<p data-start=\"2551\" data-end=\"2738\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/3d-pop-up-card\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222490 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/3d-pop-up-kaart-300x167.png\" width=\"300\" height=\"167\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/hexagon-diamond-card\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-223323 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/hexagoon-kerstmailing-locomail-300x167.png\" width=\"300\" height=\"167\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/direct-mailer-pop-up-slide-card\/\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222453 size-medium\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/11\/Pop-up-Schuifkaart-Ster-300x167.gif\" width=\"300\" height=\"167\" \/><\/a><\/p>\n<h2 data-start=\"2744\" data-end=\"2803\"><strong>Looking for creative direct mail?<\/strong><\/h2>\n<p data-start=\"2805\" data-end=\"3135\">Want to get more out of your campaign with an eye-catching mailing? With an eye-catching direct mail, you turn a message into a real experience. From interactive cards to unique packaging: a strong DM ensures attention, recognition and impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wat is de betekenis van DM? De betekenis van DM is direct mail. Dit is een marketingvorm waarbij bedrijven fysieke post sturen naar klanten of prospects. In plaats van een online advertentie of e-mail ontvangt iemand een tastbare boodschap thuis of op kantoor. Dat kan van alles zijn! Een opvallende mailing met beweging, een originele [&hellip;]<\/p>","protected":false},"author":1,"featured_media":151251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"36","_seopress_titles_title":"De DM betekenis en wat houdt het in? | LocoMail","_seopress_titles_desc":"Lees wat de betekenis van direct mail is, hoe bedrijven het inzetten en waarom fysieke marketing nog altijd zoveel aandacht trekt.","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-218178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"featured_image_src":{"landsacpe":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",472,354,false],"list":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",463,348,false],"medium":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding-300x225.jpg",300,225,true],"full":["https:\/\/www.locomail.nl\/wp-content\/uploads\/2021\/06\/omslag-afbeelding.jpg",472,354,false]},"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=218178"}],"version-history":[{"count":4,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178\/revisions"}],"predecessor-version":[{"id":236058,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/posts\/218178\/revisions\/236058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media\/151251"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=218178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/categories?post=218178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/tags?post=218178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}