{"id":3477,"date":"2017-04-12T16:46:40","date_gmt":"2017-04-12T14:46:40","guid":{"rendered":"https:\/\/www.locomail.nl\/?page_id=3477"},"modified":"2025-08-29T14:48:29","modified_gmt":"2025-08-29T12:48:29","slug":"evenement-uitnodiging","status":"publish","type":"page","link":"https:\/\/www.locomail.nl\/en\/event-invitation\/","title":{"rendered":"Event invitation: here's how to make it irresistible!"},"content":{"rendered":"<h1>\u00a0<\/h1>\r\n<h1>Event invitation: here's how to make it irresistible!<\/h1>\r\n<p><span style=\"font-size: 16px;\">A <strong>event invitation<\/strong> is often the first moment of contact your guests have with your congress, anniversary, opening or network meeting. More than a practical announcement, it is the chance to set the mood, arouse curiosity and show that this is a meeting they don't want to miss. In this blog, you will discover how to create an event invitation that not only informs, but above all inspires and incites action.\u00a0<\/span><\/p>\r\n<div class=\"wp-block-kadence-rowlayout alignnone\">\r\n<div id=\"kt-layout-id_ebd858-18\" class=\"kt-row-layout-inner kt-layout-id_ebd858-18\">\r\n<div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\">\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_36c4f6-2a\">\r\n<div class=\"kt-inside-inner-col\">\r\n<h2><strong>Why a physical event invitation has more impact<\/strong><\/h2>\r\n<p>Digital communication is fast and efficient, but also fleeting. This is precisely why a physical invitation stands out.\u00a0<\/p>\r\n<ul>\r\n<li><strong>Striking and<\/strong> <strong>tangible\u00a0<\/strong>- a card or box stands out in the mail and often remains on the desk.\u00a0<\/li>\r\n<li><strong>Higher attention value\u00a0<\/strong>- studies show that physical mail is viewed longer than e-mails.\u00a0<\/li>\r\n<li><strong>Experience\u00a0<\/strong>- with pop-up elements, sound or surprising effects, turn your invitation into a mini-experience.\u00a0<\/li>\r\n<\/ul>\r\n<p>So a physical event invitation is not only functional, but also an opportunity to create an experience.\u00a0<\/p>\r\n<h2><strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/diamond-card-pen-holder\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8451\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2017\/04\/Case-accell-nederland-dealer-beurs-diamantkaart-300x171.png\" alt=\"Case Direct Mailing Diamond card Accell Nederland\" width=\"339\" height=\"193\" \/><\/a> <a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/bliqje\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8976\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2017\/05\/Interactive-mailers-Message-in-a-Tin-Slump-300x171.png\" alt=\"Case Direct Mailing BliQje\" width=\"340\" height=\"194\" \/><\/a><\/strong><\/h2>\r\n<h2><strong>The basis of a strong event invitation<\/strong><\/h2>\r\n<p>An effective invitation is clear and inspiring. Note these building blocks:\u00a0<\/p>\r\n<ol>\r\n<li><strong>Clarity <\/strong>- What kind of event is it, where is it taking place and when?<\/li>\r\n<li><strong>Relevance\u00a0<\/strong>- Why would recipients not want to miss this event?\u00a0<\/li>\r\n<li><strong>Atmosphere\u00a0<\/strong>- Use text and design to create the right expectations (festive, corporate, exclusive...)<\/li>\r\n<li><strong>Call to action<\/strong> - Make it easy to sign up via a QR code, personalised link or reply card.<\/li>\r\n<\/ol>\r\n<h2><strong>Creative forms for your event invitation<\/strong><\/h2>\r\n<p>At LocoMail, you will find numerous eye-catching shapes designed to attract attention:\u00a0<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/turning-card\/\"><strong>Turning Card<\/strong><\/a> - an invitation that keeps spinning, revealing new information each time. Perfect for building tension.<\/li>\r\n<li><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\"><strong>Pop-up Cube<\/strong><\/a> - literally jumps out of the envelope! Ideal for announcing a festive event.\u00a0<\/li>\r\n<li><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/twin-sliders\/\"><strong>Twin Slider<\/strong><\/a> - let the recipient actively discover something, such as the programme or speakers.<\/li>\r\n<\/ul>\r\n<h2><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/out-of-the-box-10x10\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8454\" style=\"font-size: 16px; font-weight: 400;\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2017\/04\/Case-lidl-leadership-forum-uitnodiging-evenement-300x171.png\" alt=\"Case Direct Mailing Pop Up Cube Lidl\" width=\"325\" height=\"185\" \/><\/a><\/h2>\r\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8968 alignleft\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2017\/05\/Interactive-mailers-Flicker-Book-Gemeente-Zoetermeer-300x171.png\" alt=\"Case Direct Mailing Flicker Book Municipality of Zoetermeer\" width=\"321\" height=\"183\" \/><\/h2>\r\n<h2>\u00a0<\/h2>\r\n<h2>\u00a0<\/h2>\r\n<h2>\u00a0<\/h2>\r\n<h2>\u00a0<\/h2>\r\n<h2>\u00a0<\/h2>\r\n<h2><strong>When do you send an event invitation?<\/strong><\/h2>\r\n<p>Timing partly determines your attendance rate.\u00a0<\/p>\r\n<ul>\r\n<li><strong>Save the date\u00a0<\/strong>- 8 to 10 weeks in advance.<\/li>\r\n<li><strong>Main invitation\u00a0<\/strong>- 4 to 6 weeks in advance.\u00a0<\/li>\r\n<li><strong>Reminder\u00a0<\/strong>- 1 to 2 weeks in advance.<\/li>\r\n<li><strong>Last chance<\/strong> - a few days before the event.<\/li>\r\n<\/ul>\r\n<p>Especially for business events, a longer purchase time is smart, as diaries are often full early.<\/p>\r\n<h2><strong>Personalisation for higher response<\/strong><\/h2>\r\n<p>A personalised approach makes guests feel truly invited. Think of:\u00a0<\/p>\r\n<ul>\r\n<li>Personalised salutation or message.<\/li>\r\n<li>Different visuals for specific audiences.<\/li>\r\n<li>Unique QR codes or personalised landing pages.<\/li>\r\n<li>Ability to co-register a colleague.\u00a0<\/li>\r\n<\/ul>\r\n<p>LocoMail products are easy to personalise, even in smaller print runs.\u00a0<\/p>\r\n<h2><strong>Why LocoMail is the partner for your event invitation<\/strong><strong style=\"font-size: 16px;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-220021 alignright\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2025\/08\/evenement-uitnodiging-small.png\" width=\"280\" height=\"280\" \/><\/strong><\/h2>\r\n<p>With more than two decades of experience in <strong><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/\">creative direct mail<\/a><\/strong> knows <strong><a href=\"https:\/\/www.locomail.nl\/en\/\">LocoMail<\/a><\/strong> How to make an invitation stand out. Our benefits:\u00a0<\/p>\r\n<ul>\r\n<li><strong>Eye for originality\u00a0<\/strong>- surprise invitations.<\/li>\r\n<li><strong>Fast production &amp; delivery\u00a0<\/strong>- deadlines are achievable with us.<\/li>\r\n<li><strong>Flexible print runs\u00a0<\/strong> - Small quantities are also possible.\u00a0<\/li>\r\n<li><strong>Proven success\u00a0<\/strong> - brands like KLM and Coolblue preceded you.<\/li>\r\n<\/ul>\r\n<h2><strong>Conclusion<\/strong><\/h2>\r\n<p>A good <strong>event invitation<\/strong> is much more than a date picker: it is the start of an experience and determines whether people sign up. By choosing a creative, physical invitation with a clear message and personal touch, you increase the chances of a full room and a successful event.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>\u00a0 Event invitation: how to make it irresistible! An event invitation is often the first point of contact your guests have with your conference, anniversary, opening or networking event. It\u2019s more than just a practical announcement; it\u2019s an opportunity to set the tone, spark curiosity and show that this is an event [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Evenement uitnodiging: zo maak je 'm onweerstaanbaar!","_seopress_titles_desc":"Ontdek hoe je met een creatieve evenement uitnodiging meer gasten aantrekt. Tips, timing en originele vormen voor maximale impact.","_seopress_robots_index":"","footnotes":""},"class_list":["post-3477","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/3477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":0,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/3477\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}