{"id":234197,"date":"2026-04-10T11:24:58","date_gmt":"2026-04-10T09:24:58","guid":{"rendered":"https:\/\/www.locomail.nl\/?page_id=234197"},"modified":"2026-04-20T13:42:21","modified_gmt":"2026-04-20T11:42:21","slug":"horeca-marketing-die-gasten-aantrekt-en-laat-terugkomen","status":"publish","type":"page","link":"https:\/\/www.locomail.nl\/en\/industry\/hospitality-marketing-that-attracts-guests-and-keeps-them-coming-back\/","title":{"rendered":"Hospitality marketing that attracts guests and keeps them coming back"},"content":{"rendered":"
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Hospitality marketing that attracts guests and keeps them coming back!<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Restaurants, caf\u00e9s and hotels are often full on weekends, but during the week tables remain empty. At the same time, promotions and offers disappear at lightning speed in the online stream of social media and advertisements. With smart hospitality marketing, you make sure your business is top of mind during those quiet moments. You reach people at home with a tangible invitation, eye-catching action or personal message, making them choose your location more quickly. This way, you actively steer towards more reservations, higher occupancy and guests who return more often.<\/p>\n

On this page, you will find inspiring examples of hospitality campaigns we have produced for other companies in this industry. This will immediately give you a good idea of what is possible and how you can apply this to your own business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Custom - D\u00e9liVery<\/strong><\/h2>\n

For D\u00e9liVery, we produced an eye-catching direct mail in the form of a \"Delivery Box\" that immediately arouses the curiosity of the recipient. By unfolding the box and adding insert cards and a wooden cutlery set, the catering experience is made tangible and clearly explained. This approach ensures that companies are not only introduced to the service, but also immediately experience its value and quality.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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ChangeCard - Strandzuid<\/strong><\/h2>\n

For Strandzuid, we produced a eye-catching slide mailing<\/a><\/strong> which immediately attracts attention with the message \"OPEN\". The foam effect changes the image from a calm setting to a lively, summer scene, making the atmosphere of the new season immediately tangible. The mailing invites you to drop by and makes the reopening of the beer terrace unforgettable.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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BliQje - Slump Catering & Events<\/strong><\/h2>\n

For Slump Catering & Events, we produced an anniversary invitation in the form of an BliQje<\/a><\/strong>, instantly breaking away from the standard envelope. The combination of a canned message and an extra attention in the form of Skittles makes the experience immediately tangible and tasteful. This creative approach ensures high attention value and makes the event special even before it has started.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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BliQje - NTF<\/strong><\/h2>\n

For NTF, we produced a direct mail in the form of a BliQje<\/a><\/strong> to announce their presence at Gastvrij Rotterdam. The strong contrast in design and the stimulating message immediately attract attention and arouse curiosity about the content. The reusable nature of the can makes the mailing last longer and the message comes to attention several times.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Frequently asked questions about hospitality marketing<\/strong><\/h2>\n

Hospitality marketing goes beyond just being visible. But how do you go about it concretely in a market with lots of competition and fast choices? Below, we answer the most important questions so you can immediately see where the opportunities lie for your business.<\/p>\n

What is hospitality marketing?<\/strong><\/h3>\n

Hospitality marketing is everything you do to attract, convince and keep guests coming back to your business. This goes beyond just being visible online. It's about creating experience, recognition and the right moment of contact. Whether someone spontaneously decides to eat out or is looking for a place for a special occasion, your business has to be top of mind at that moment.<\/p>\n

How do you attract more guests to your restaurant or caf\u00e9?<\/strong><\/h3>\n

Attracting more guests starts with being visible at the right moments. Many hospitality entrepreneurs focus entirely on social media, but your message often quickly disappears there. By also using tangible communication, such as direct mail<\/a><\/strong>, make sure you really stand out. Think of an invitation to a new menu, a campaign for quiet days or an opening of a terrace. Because people open physical mail more often and keep it longer, you increase the chance that they will actually visit you.<\/p>\n

How do you keep guests coming back?<\/strong><\/h3>\n

Repeat visits are essential for a healthy hospitality business. You achieve this by giving guests a reason to return. Think of a personal thank-you card, a promotion for regular customers or a credit for a next visit. An effective way to encourage this is with gift vouchers<\/a><\/strong> that guests use themselves or give away. This not only creates loyalty, but also attracts new visitors through existing customers.<\/p>\n

Does offline marketing still work in the hospitality industry?<\/strong><\/h3>\n

Yes, especially in the hospitality industry, offline marketing works surprisingly well. Whereas online channels are often crowded, physical communication offers a way to really stand out. An eye-catching mailing or invitation stays longer and is viewed more often. Especially when combined with online resources, such as a QR code to a reservation page, it creates a strong marketing mix that increases both reach and conversion.<\/p>\n

How important is presentation within hospitality marketing?<\/strong><\/h3>\n

Presentation plays a big role in how your brand is perceived. Not only in your business itself, but also in your marketing. An invitation, promotion or small gift comes across much stronger when it is well packaged. By working with creative packaging<\/a><\/strong> that match your corporate identity, you will enhance the experience and make more impact on the recipient.<\/p>\n

When is it best to deploy hospitality marketing?<\/strong><\/h3>\n

It is most effective to target your marketing at specific times. Think of quiet days during the week, the launch of a new menu, seasonal promotions or events. By targeting these, you actively steer occupancy and turnover. Hospitality marketing is therefore not a one-off action, but an ongoing strategy that helps your business attract continuous attention and grow.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Horeca marketing die gasten aantrekt en laat terugkomen! Restaurants, caf\u00e9s en hotels zitten vaak vol in het weekend, maar doordeweeks blijven tafels leeg. Tegelijkertijd verdwijnen acties en aanbiedingen razendsnel in de online stroom van social media en advertenties. Met slimme horeca marketing zorg je dat jouw zaak juist op die rustige momenten top of mind [...]","protected":false},"author":1,"featured_media":0,"parent":228979,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Horeca marketing die gasten aantrekt en laat terugkomen!","_seopress_titles_desc":"Restaurants, caf\u00e9s en hotels zitten vaak vol in het weekend, maar doordeweeks blijven tafels leeg. Met slimme horeca marketing zorg je dat jouw zaak juist op die rustige momenten top of mind is.","_seopress_robots_index":"","footnotes":""},"class_list":["post-234197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/234197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=234197"}],"version-history":[{"count":21,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/234197\/revisions"}],"predecessor-version":[{"id":234735,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/234197\/revisions\/234735"}],"up":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/228979"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=234197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}