{"id":218246,"date":"2023-02-13T12:55:54","date_gmt":"2023-02-13T11:55:54","guid":{"rendered":"https:\/\/www.locomail.nl\/?page_id=218246"},"modified":"2023-02-13T12:59:45","modified_gmt":"2023-02-13T11:59:45","slug":"direct-mailing-avg","status":"publish","type":"page","link":"https:\/\/www.locomail.nl\/en\/direct-mailing-avg\/","title":{"rendered":"AVG direct mail"},"content":{"rendered":"

AVG direct mail<\/span>\u00a0<\/span><\/h1>\n

Direct mailing and GDPR. How is that exactly? We are now all quite aware of what we can and cannot do online according to the AVG privacy law, but the rules for offline communication are not that clear at all. When you focus on <\/span>direct mail<\/span><\/a>, then AVG certainly plays a role. There are a number of things from the GDPR that you have to take into account when you want to send mail to customers and \/ or potential customers. Within the GDPR, direct mailing falls under advertising mail, also known as addressed mail when the mail is actually sent by name.\u00a0<\/span>\u00a0<\/span><\/p>\n

Is direct mailing allowed under the GDPR?<\/span>\u00a0<\/span><\/h2>\n

No, direct mailing is not always allowed according to the GDPR. A few years ago you were allowed to send direct mailing to anyone, even nationwide door-to-door, by address. Nowadays you can no longer just offer direct mailing to an address. In certain cases this is not allowed. For example, according to the GDPR you are not allowed to send direct mailing to:<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n