{"id":188214,"date":"2026-08-03T09:16:47","date_gmt":"2026-08-03T07:16:47","guid":{"rendered":"https:\/\/www.locomail.nl\/?page_id=188214"},"modified":"2026-08-03T14:42:49","modified_gmt":"2026-08-03T12:42:49","slug":"direct-mail","status":"publish","type":"page","link":"https:\/\/www.locomail.nl\/en\/direct-mail\/","title":{"rendered":"Original direct mail products that impress!"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"wpb_images_carousel wpb_content_element vc_clearfix\"><div class=\"wpb_wrapper\"><div id=\"vc_images-carousel-1-1788171811\" data-ride=\"vc_carousel\" data-wrap=\"true\" style=\"width: 100%;\" data-interval=\"5000\" data-auto-height=\"yes\" data-mode=\"horizontal\" data-partial=\"false\" data-per-view=\"1\" data-hide-on-end=\"false\" class=\"vc_slide vc_images_carousel\"><ol class=\"vc_carousel-indicators\"><li data-target=\"#vc_images-carousel-1-1788171811\" data-slide-to=\"0\"><\/li><li data-target=\"#vc_images-carousel-1-1788171811\" data-slide-to=\"1\"><\/li><li data-target=\"#vc_images-carousel-1-1788171811\" data-slide-to=\"2\"><\/li><li data-target=\"#vc_images-carousel-1-1788171811\" data-slide-to=\"3\"><\/li><\/ol><div class=\"vc_carousel-inner\"><div class=\"vc_carousel-slideline\"><div class=\"vc_carousel-slideline-inner\"><div class=\"vc_item\"><div class=\"vc_inner\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"300\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-schuifkaarten.jpg\" class=\"attachment-full\" alt=\"Case Direct Mailing Twin Slider Sliding Cards\" title=\"Locomail Direct Mailing Twin Slider Sliding Cards\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-schuifkaarten.jpg 980w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-schuifkaarten-768x235.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/div><\/div><div class=\"vc_item\"><div class=\"vc_inner\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"300\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-changecard.jpg\" class=\"attachment-full\" alt=\"Case Direct Mailing ChangeCard Slat Card Locomail\" title=\"Locomail Direct Mailing ChangeCard Slat Card\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-changecard.jpg 980w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-changecard-768x235.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/div><\/div><div class=\"vc_item\"><div class=\"vc_inner\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"300\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/11\/slider-pop-up-kubus.jpg\" class=\"attachment-full\" alt=\"Pop-up Cube\" title=\"Locomail Direct Mailing Out of the Box Pop Up Cube\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/11\/slider-pop-up-kubus.jpg 980w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2020\/11\/slider-pop-up-kubus-768x235.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/div><\/div><div class=\"vc_item\"><div class=\"vc_inner\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"300\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-turning-card.jpg\" class=\"attachment-full\" alt=\"Case Direct Mailing Turning Card Folding Card Overview\" title=\"Locomail Direct Mailing Turning Card Folding Card\" srcset=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-turning-card.jpg 980w, https:\/\/www.locomail.nl\/wp-content\/uploads\/2019\/11\/slider-turning-card-768x235.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1><strong>Direct mail that grabs attention<\/strong><\/h1>\n<p>A good direct mail campaign conveys more than just a message. It arouses curiosity, invites the recipient to open it and creates a personal point of contact between your organisation and the recipient. Especially at a time when digital communication is the norm, a physical mailshot offers the chance to really stand out.<\/p>\n<p>LocoMail has been developing creative direct mail solutions for businesses and organisations for over 25 years. From eye-catching cards and self-mailers to interactive pop-up mailings and clever packaging concepts: every mailing is designed to give your communication a real impact. In doing so, we focus not only on the design, but also on the way the recipient experiences the mailing.<\/p>\n<p>On this page, you can find out about our different types of direct mail and read about how physical communication can contribute to successful marketing, communication and activation campaigns.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><h4 style=\"color: #555555;font-family:Source Sans Pro;font-weight:700;font-style:italic\" class=\"vc_custom_heading align-left\" >View all categories and discover:<\/h4><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Mailbox +<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/letterbox-plus\/\" title=\"Letterbox box + Direct Mail\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2025\/03\/Project-Pop-up-Kubus-confetti.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The Brievenbusdoosje+ is available in a range of designs, so there\u2019s always a box that\u2019s the perfect fit for your product.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693317558566 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Letterbox box Direct Mail +' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/letterbox-plus\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Pop-up Cube<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\" title=\"Pop-up cube direct mail\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"GIF of Coolblue&#039;s Gift Card in the form of a Pop-up Cube on the gift voucher packaging page\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/03\/Gif-Coolblue-Cadeaukaart-v2.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The Pop-up Cube automatically pops open to reveal an eye-catching cube. This creates a unique experience that piques curiosity and invites the recipient to discover your message.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693318500600 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Go to Pop-up Cube' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cube\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >ChangeCard<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/change-card\/\" title=\"ChangeCard: striking direct mailing\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/05\/GIF-Changecard.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The ChangeCard combines a low postage weight with a striking design. This clever self-mailer immediately catches the eye and is ideal for campaigns where your message needs to be conveyed quickly and effectively.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693318543352 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='ChangeCard: striking direct mailing' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/change-card\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Music Card<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/music-card-with-sound\/\" title=\"Music Card with own design and sound\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/05\/GIF-Geluidskaart-v2.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>As soon as the card is opened, music or a personalised voice message plays automatically. A surprising effect that heightens emotions and turns every mailing into an unforgettable experience.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1679391302550 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Go to our unique Music Cards' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/music-card-with-sound\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Pop-up Card<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/\" title=\"Pop-up Cards with unique pop-up effect\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"It&#039;s a GIF of a larger Pop-up Slider card seen on the gift card packaging page\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/03\/Pop-up-SchuifkaartOOMT-GIF-def.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>At first glance, it looks like an ordinary card, but as soon as you slide it open, an impressive pop-up unfolds. A surprising effect that immediately catches the eye and gives your message extra impact.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693318595739 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Pop-up Cards with unique pop-up effect' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/pop-up-cards\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Turning Card<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/turning-card\/\" title=\"Discover all our different Turning Card Mailings\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/04\/GIF-turningcard.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The Turning Card never ceases to amaze: with every turn, a new part of your message is revealed. This turns opening the card into an interactive experience that takes the recipient step by step through your story.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1679391403727 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Go to our striking Turning Cards' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/turning-card\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Slider Card<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/slide-cards\/\" title=\"Pop-up Cards with unique pop-up effect\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/05\/GIF-Tabkaart.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>With a sliding card, the recipient uncovers your message step by step. The interactive sliding effect sparks curiosity and ensures the content gets all the attention it deserves.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693318628920 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Sliding cards original Direct Mail products' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/slide-cards\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Specials<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/casescustom-made-direct-mail\/\" title=\"Custom-made direct mail product examples\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/06\/GIF-5card.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Sometimes a campaign calls for something just that little bit different. In our Specials section, you\u2019ll find unique direct mail concepts, such as Message in a Bottle, BliQje or a Puzzle. Each and every one is an original concept.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1693318733857 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Custom-made direct mail product examples' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/casescustom-made-direct-mail\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-6\"><div class=\"wpb_wrapper vc_column-inner\"><h2 style=\"font-size: 20px;color: #444444;line-height: 10px;font-family:Source Sans Pro;font-weight:600;font-style:normal\" class=\"vc_custom_heading align-left\" >Lenticular Cards<\/h2><div class=\"porto-image-frame\"><a href=\"https:\/\/www.locomail.nl\/en\/direct-mail\/lenticular-cards\/\" title=\"Lenticular Cards\" target=\"_self\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/www.locomail.nl\/wp-content\/uploads\/2024\/05\/ProjectLenticularCard-GIF.gif\" class=\"img-responsive\" width=\"750\" height=\"600\"><\/span><\/a><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Lenticular cards bring images to life by creating movement, depth or a changing image. A surprising visual effect that catches the eye.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"porto-btn-ctn-center mail-box-container\"><a class=\"porto-btn  vc_custom_1697802783983 porto-adjust-bottom-margin porto-btn-normal porto-btn-no-hover-bg   wpb_custom_5daa268f57aea6977ac703864f1782e2  porto-btn-center  mail-box-container\" title='Lenticular Cards' rel='' href = \"https:\/\/www.locomail.nl\/en\/direct-mail\/lenticular-cards\/\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#f1750b\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" style=\"border:none;background: #f1750b;color: #ffffff;\"><span class=\"porto-btn-hover\"><\/span><span class=\"porto-btn-data porto-btn-text\" >GO TO THE PAGE<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"example\"><a style=\"font-size: 10px;\" title=\"Request a free demo package from our direct mail\" href=\"https:\/\/www.locomail.nl\/en\/direct-mail-application\/?aanvraag=Sample-Box\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Request free samples of our striking direct mail\" src=\"https:\/\/www.locomail.nl\/wp-content\/uploads\/2016\/05\/Banner-samples-direct-mail.png\" alt=\"Request free samples of our striking direct mail\" width=\"907\" height=\"85\" \/><\/a><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"porto-separator\"><hr class=\"separator-line  align_center solid\" style=\"background-color:black;\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Frequently asked questions about direct mail<\/strong><\/h2>\n<h3><strong>What is Direct Mail?\u00a0<\/strong><\/h3>\n<p>Direct mail is a form of physical marketing in which a message is sent directly to the recipient. Unlike digital communication, the target audience receives a tangible item, such as a card, packaging or a creative mailing. This ensures the message receives more attention and creates a personal point of contact that is often remembered for longer.<\/p>\n<h3><strong>Why is direct mail still effective?<\/strong><\/h3>\n<p>Precisely because we see dozens of emails and online adverts every day, a physical mailing really stands out. A direct mailing is held, opened and looked at, which means there\u2019s a greater chance that the message will actually be read. What\u2019s more, a creative design or element of surprise creates a positive brand experience that digital communication may well be unable to match.<\/p>\n<h3><strong>When should you use direct mail?<\/strong><\/h3>\n<p>Direct mail is suitable for a wide range of stages in the customer journey. Examples include product launches, event invitations, onboarding new staff, promotional gifts, loyalty campaigns, activations, anniversaries and end-of-year mailings. A physical mailing is a particularly powerful communication tool, especially when you want to draw extra attention or leave a lasting impression.<\/p>\n<h3><strong>How do you combine direct mail with online marketing?<\/strong><\/h3>\n<p>A direct mail campaign often works best as part of a broader marketing strategy. Combining a mailing with QR codes, personalised landing pages, videos or email marketing creates a complete customer journey. The physical mailing grabs attention, whilst digital channels provide additional information, interaction and conversion.<\/p>\n<h3><strong>Which direct mail option is best suited to my campaign?<\/strong><\/h3>\n<p>That depends on your objective and target audience. Are you mainly looking to surprise your recipients? If so, a pop-up mailing or interactive card is a good choice. Are you looking for a luxurious presentation for a gift card or product? Then packaging or a slide-out card could be the answer. Together, we\u2019ll work out which direct mailing best suits your message, budget and desired experience.<\/p>\n<h3><strong>Why do companies opt for personalised direct mail?<\/strong><\/h3>\n<p>Personalisation makes a mailing more relevant to the recipient. By personalising names, images, text or even entire designs, the communication feels more personalised. This increases engagement, strengthens the relationship with the recipient and often leads to a higher response rate.<\/p>\n<h3><strong>How do you measure the results of a direct mail campaign?<\/strong><\/h3>\n<p>The success of a direct mail campaign can be measured very effectively. By using QR codes, personalised URLs, promotional codes or landing pages, you can gain insight into the number of responses, website visits and conversions. This way, you can see not only how many people received the mailing, but also what results the campaign actually delivered.<\/p>\n<h3><strong>Why do companies choose LocoMail?<\/strong><\/h3>\n<p>LocoMail has been developing creative direct mail solutions for businesses and organisations for over 30 years. We oversee the entire process, from the initial concept through to design, production, personalisation, handling and dispatch. Thanks to our wide range of products and our experience with bespoke solutions, we help organisations to create campaigns that not only stand out but also contribute to a stronger brand experience.<\/p>\n<h3><strong>Can direct mail also be produced in small print runs?<\/strong><\/h3>\n<p>Yes. As well as large-scale campaigns, we also produce small print runs. This makes direct mail an attractive option for exclusive invitations, product launches, trial campaigns or personalised corporate gifts. This means there is a suitable solution for virtually every organisation and every budget.<\/p>\n<h3><strong>How do I get started with a successful direct mail campaign?<\/strong><\/h3>\n<p>A successful direct mail campaign starts with a clear objective. Do you want to reach new customers, surprise existing clients or draw attention to a product? Our specialists are happy to work with you on the concept, the right direct mail format, personalisation and finishing touches. Together, we\u2019ll develop a campaign that suits both your target audience and your communication objective.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Direct mail that grabs attention A good direct mail campaign conveys more than just a message. It arouses curiosity, invites the recipient to open it and creates a personal point of contact between your organisation and the recipient. Particularly at a time when digital communication is the norm, a physical mailing offers the chance to really [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Originele direct mail producten die indruk maken! | LocoMail","_seopress_titles_desc":"Originele Direct Mail producten van LocoMail verhogen de attentiewaarde bij de ontvanger. \u2714 Bekijk en bestel ze bij Locomail.","_seopress_robots_index":"","footnotes":""},"class_list":["post-188214","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/188214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/comments?post=188214"}],"version-history":[{"count":3,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/188214\/revisions"}],"predecessor-version":[{"id":240261,"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/pages\/188214\/revisions\/240261"}],"wp:attachment":[{"href":"https:\/\/www.locomail.nl\/en\/wp-json\/wp\/v2\/media?parent=188214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}